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Wednesday, January 9, 2013

Things To Check Out Before You Go For Paid Banner Ad - lebron basketball shoes



Another thing you need to keep in mind air jordan 3. You have to know what service publishers website offers.

The publishers site and your site should somehow target the viewers having similar mindset nike mercurial vapor . This is to ensure you should get a good fraction of traffic in visitors site.

As per sites popularity, different search engines provide them page ranks air penny 5. Sites with high page ranks (PR) are right for advertising.

Rate: Different publishers have varied banner advertising rates lebron basketball shoes. You need to know how much each publisher charges and what benefits they claim to give you in return.

One way of banner advertising is Cost Per Click cost is charged according to the number of clicks-through in banner ads. In another way, banner advertising is done in Cost Per Impressions (CPM) basis. Publishers charge money according to number of times your banner is shown. But impressions are not very reliable source for banner advertising. There may be 20 impressions on a day on your banner, but there may be few clicks on that banner. Reality is only two visitors came to site by that clickable banner on that day. Cost for CPM is lower than CPC. Position: If the publisher gives your banner a small space and places it on a portion of the web page where people usually wont look at the banner, then click-through rates will be certainly less. You have to ask for the available positions in the publishers web pages. Next you have to analyze where can be maximum visibility within a web page. When the web page loads for the first time in front of the visitor, viewers eyes go to the top and right side of the web page. One of the most popular banner sizes is 728 x 90 pixels which is placed at top header of the page. Skyscraper banner is placed on the right side of the page.Banners of sizes 125 x 125 pixels are placed in top middle of the page. If the web page contains an article, then banner of similar subject can be placed wrapped with the article text. Like you have an article on body building, a banner ad can be placed within text on a gym advertisement, body building capsules or equipments. Competitor analysis: Watch your competitors moves. See where they are placing their banner ads. Dont place your banners in a site where your competitors banners are also running. Then your target audience will certainly be divided among you and your competitors.

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